AI & Emerging Technologies

Redwood advises clients on the rapidly evolving intersection of artificial intelligence, emerging technologies, intellectual property, and the sports and entertainment industries.

Our attorneys counsel athletes, performers, venues, rights holders, and public agencies on the legal questions that generative AI raises across their businesses and those questions are evolving faster than the law.

Our work in this space covers right of publicity and NIL claims arising from AI-generated content; copyright and licensing issues surrounding AI training data and model outputs; contract provisions governing AI use in talent, vendor, and production agreements; and compliance with California's emerging statutory framework for digital replicas and synthetic performers.

The clients we serve in this area often find that their existing agreements were drafted before these issues existed. We help them understand where they are exposed, how California law is developing, and what practical steps in contracts, in governance, and in strategy can protect them as the legal landscape continues to shift.