Sports, Arts & Entertainment

NIL, Athlete Representation & Sports Governance

The recent introduction of Name, Image & Likeness (NIL) has fundamentally reshaped the landscape of college sports. Redwood lawyers are at the forefront of this evolving legal framework.  We advise high school and collegiate athletes, universities, athletic departments, and sports organizations across the NIL ecosystem, including contract drafting and negotiation, brand formation and protection, NIL strategy, transfer portal considerations, international student-athlete compliance, and claims arising from the House v. NCAA settlement.  

We also counsel institutions and governing bodies navigating compliance and governance in the face of rapidly evolving — and often conflicting — state and federal regulation. When disputes arise, our team brings strategic dispute resolution and litigation experience.

Our work in this space extends beyond client representation. Redwood attorneys co-designed and instructed at Berkeley Law’s NIL Clinic, where law students advised active college athletes on real NIL matters under faculty and practitioner supervision.